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USA - CALIFORNIA - COSTA MESA : FROM LIMA BEANS AND GOATS TO ART AND CULTURE
by Kevin Retief



Looking across Costa Mesa's South Coast Plaza to the Segerstrom Center for the Arts, it is hard to imagine that all this was once just lima beans and goats!  In fact, the lima bean fields preceded everything else in the now South Coast Metro area.

There are those who might prefer fields of lima beans and goats: but lima beans and goats don’t offer world class shopping, exceptional performing arts and award-winning restaurants.
 
Agriculture and farm stock alone would not have earned Costa Mesa the reputation as  Orange County’s cultural center nor the title, “City of the Arts”, although.......
 
In the 1950s, Costa Mesa, then nicknamed “Goat Hill” for its rural flavor, was a hive of agricultural activity, and the Segerstrom family were pioneering the commercial production of lima beans.  Progress was in the air and things were about to change in Costa Mesa.



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Using land that was once the world’s most productive lima-bean farm, the Segerstroms began developing South Coast Plaza – today still owned by the Segerstroms and viewed as one of the most successful retail shopping centers anywhere in the world.
 
In fact, tour groups arrange their entire vacation trips around a visit to “The Ultimate Shopping Resort”, and guidebook editors even extol it as worthy of a visit as any theme park.  With its mix of shopping (an unparalleled collection of over 280 boutiques, including every marquee designer in the world and nine anchor department stores), spa services, dining and entertainment, the lavish South Coast Plaza is practically a travel destination in its own right.
 
But the South Coast Plaza was not the only contribution to the future of Costa Mesa that began in the Segerstrom lima bean fields of mid-century California.  While the shoppers' paradise was being developed, the Segerstroms were encouraging progress in other directions too, with the creation of the Town Center office complex and the county's tallest building, Center Tower. And then in 1983 ground was broken on Segerstrom-donated land for the Orange County Performing Arts Center. 
 
Three years later, Segerstrom Hall – one of the nation’s most innovative and technically advanced homes for the performing arts – opened its doors for the first time with soprano Leontyne Price and Zubin Mehta conducting the Los Angeles Philharmonic.
 
Since then, the center has enjoyed performances by the world’s finest international, national and regional artists in ballet, opera, musical theater, classical music and jazz among other disciplines.
 
Just 14 years after the opening of the Orange County Performing Arts Center, in yet another chapter in the remarkable transformation of “Goat Hill”, Henry Segerstrom made a personal pledge of $40-million as the cornerstone gift in the capital campaign to fund the Center’s expansion project.
 
In 2006, opening celebrations for the new 2,000-seat Concert Hall and the 500-seat Music Theater will mark the Center’s 20th anniversary with a program of events. Placido Domingo will sing the world premiere of the William Bolcom song cycle.
 
But that’s not the end of the story, nor is it the end of what Costa Mesa has to offer.
 
Across the street from the Center, the state-of-the-art Folino Theatre Center is another Costa Mesa success story.  From humble beginnings at a converted two-story marine hardware store, the South Coast Repertory is now acclaimed from coast-to-coast as the leading developer of new American plays, including four of the last nine finalists for the Pulitzer Prize for Drama and the 1999 winner.  In 1988, South Coast Repertory earned the highest recognition in regional theater, the Tony Award for Distinguished Achievement, the thirteenth year such awards were bestowed.
 
Costa Mesa is also steeped in the art of cuisine – over 107 sidewalk cafes, bistros and restaurants offering an array of dining adventures, with cuisine from around the globe.  From casual dining at the Wolfgang Puck Cafe to award-winning restaurants such as  Antonello Ristorante, Troquet, and Chat Noir.
 
Transportation to and from the Orange County Performing Arts Center and Folino Center is complimentary when patrons dine at any South Coast Plaza Village restaurant.
 
To round off Costa Mesa’s claim as City of the Arts there is a gallery of the Orange County Museum of Art in South Coast Plaza, the unique “California Scenario” sculpture garden created by Isamu Noguchi, and a stunning variety of indoor and outdoor contemporary sculptures and other art works by prominent artists including Joan Miro, Jean Dubuffet and Henry Moore.
 
For good measure, add the Orange County Fine Arts Inc. and the Showcase Gallery in South Coast Plaza Village; the Orange County Museum of Art at South Coast Plaza; Bowers Museum; and at John Wayne Airport the John Wayne/Orange County Airport Arts Program.

Not bad for what was “once all just lima beans and goats”!  



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Costa Mesa is wonderfully situated in Orange County between Newport Beach and Anaheim and midway between Los Angeles and San Diego.

Apart from its own entertainment it is the ideal “home base” for visitors to Southern California. Disneyland, Disney’s California Adventure and Knott’s Berry Farm are an easy freeway drive of about 20 minutes; Universal Studios Hollywood 45 minutes; Legoland just an hour; and SeaWorld and the San Diego Zoo in San Diego and snow-skiing in mountain resorts in about 90 minutes. 
 

Photo courtesy Costa Mesa CVB








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